A peek behind the scenes from IGI Worldwide
Last weekend I was asked to provide guidance for a quarantined self-gifter buying a diamond online. In order to make this online purchase she wanted a no-fail combination of weight, color, clarity and (drum roll, please) cut-quality.
Have you heard of X-Ray diamond sorting? If not, be my guest and travel behind the scenes to an alluvial diamond-mining operation overseen by our friends at Alrosa. They have provided an amazing video example of this efficient method of separating the wheat from the chaff, as it were.
Dispersion is a physical constant. Fire is a variable aesthetic. Fortunately, the fact that these terms have been co-mingled and transposed over time creates an opportunity to revisit them and sharpen our skills as communicators.
When the Great Imperial Crown was made for the coronation of Catherine the Great in 1762 the court jewelers believed they were topping over 5,000 diamonds and pearls with an enormous 398 carat ruby. But it was never so. They had been fooled by a charming imposter.