Prada Eternal Gold Collection
Photo credit: Prada

Prada Introduces Recycled ‘Eternal Gold’ Collection

Italian luxury fashion house Prada has entered the fine jewelry market with ‘Eternal Gold,’ a collection made entirely of recycled gold, processed according to standards set by the Responsible Jewelry Council.

On-Brand Design

The distinctive Prada triangle is a common design element, seen throughout the collection. Most visibly seen in their pendants and earrings, it’s also used in chain links and clasp closures.

Prada Eternal Gold Collection
Photo credit: Prada

Sustainable Approach

The collection was deliberately planned with the future in mind, demonstrating a responsible approach to adornment and beauty which do no harm to the planet. This philosophy is not only important to young generations, it’s a way of life for many. To that end, IGI became the first gemological laboratory to commit to carbon neutrality, back in 2020.

Prada Eternal Gold Collection
Photo credit: Prada

Blockchain Authenticity

A chip embedded in each piece is logged on the Aura Consortium Blockchain, founded by the Prada Group, LVMH and Cartier last year. Owners can verify the piece’s authenticity and history on this platform, increasing transparency and creating generational provenance as pieces change hands.

Prada Eternal Gold Collection
Photo credit: Prada

On-Brand Ambassadors

Prada chose three emerging artists to don their pieces for a series of photos and become immortalized in gold negative renderings. Poet Amanda Gorman, singer/actor Maya Hawke and musician Jeon Somi, all young talents in their 20s, were chosen to represent the optimism of coming generations.

Prada Eternal Gold Collection
Photo credit: Prada

 

 

Angi Butler

Angi's first career was in diamond, gemstone and fashion jewelry sales. Now a corporate executive, she shares her advice and opinions on these pages.

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