IGI Launches ‘Moments Campaign’ to Emphasize the Emotional Significance and Authenticity of Certified Diamonds

~ “Moments” campaign highlights the deep emotional value of diamonds and the assurance provided by IGI certification~

Mumbai, 27^th March 2025: International Gemological Institute (IGI), a global leader in diamond certification, announces the launch of the ‘Moments Campaign’ a category first communication to reinforce the importance of obtaining the IGI certification while making a high value diamond purchase. This initiative underscores the profound emotions and cherished memories symbolized by diamonds while emphasizing the importance of IGI certification in ensuring their authenticity and value.

The campaign weaves a beautiful tapestry of relationships, where diamonds are the threads connecting life’s most precious moments. A groom’s gift of a diamond ring symbolizes a promise of forever – “Your promise is IGI certified.” A corporate woman’s diamond necklace reflects her hard-earned success – “Your ambition is IGI certified.” A son’s gift of a diamond bracelet to his father honors love and legacy – “Your legacy is IGI certified.” Diamonds traditionally etched as a symbol of most cherished moments in the campaign, diamonds transcend their form, becoming symbols of love, achievement, and connection that make life unforgettable.

Reflecting on the campaign storyboard, Mr. Tehmasp Printer, MD and CEO, IGI, stated, “At IGI, we recognize that diamonds are precious; they represent life’s cherished moments. Through the ‘Moments Campaign,’ we emphasize the significance of these occasions and assure consumers that IGI certification guarantees authenticity and honours the memories they hold. Our goal is to provide trust and confidence, ensuring every certified diamond reflects the depth of the moments it commemorates.”

This campaign is directed towards individuals who are considering or have already purchased diamond jewelry. The initiative seeks to educate consumers on the necessity of obtaining IGI certification to ensure the authenticity of their significant moments. Through the ‘Moments Campaign,’ IGI reinforces its dedication to upholding trust and authenticity in the diamond industry, ensuring that every certified diamond carries with it the assurance of genuine and lasting value.

Mr. Anuj Kalra, Senior Creative Director, Ogilvy, said: “Diamond campaigns often come with their own clichéd shine. From the outset, our goal wasn’t just to create a standout campaign—it was to ensure that the idea of diamond certification shone even brighter, turning certification into a story as brilliant as the diamonds it validates.”

The Digital Campaign will release on all the social media platforms including YouTube, Facebook, Instagram and LinkedIn. The company website will also air the campaign films.  

For more information about IGI and the ‘Moments Campaign,’ please visit https://www.igi.org/

About IGI 
The International Gemological Institute (IGI), a Blackstone-backed company, is India’s largest independent accreditation and certification services provider with a 50% market share. With 37 laboratories and 21 Schools of Gemology in 10 countries, IGI’s global presence enables it to capitalize on the ongoing transformation in the industry. For 50 years, IGI has provided the fine jewelry community and consumers with a broad range of services, including natural and laboratory-grown diamond reports, colored stone grading and origin reports, as well as jewelry identification and appraisal reports. With the rise of lab-grown diamonds, IGI screens millions of natural and lab-grown diamonds to ensure that the industry and consumers receive the product they expect. Regardless of location or marketplace, authentic IGI Laboratory Reports empower trust and confidence among buyers and sellers alike.