Sparkle over gold: Men’s diamond jewellery shines despite soaring gold prices

When the going gets tough, the tough gets going, a cliche, may or may not summarise the sudden boom in demand for men’s diamond and gold jewellery, but the ladies in the house are definitely not liking it. More so, when the steady rise in gold prices has already shrunk their budget. Interestingly, the men’s jewellery collections were fighting for more shelf space at annual IGI D Show 2026 in Goa with evolution of demand from traditional, ceremonial wedding pieces to daily, fashion-forward wear

The men’s jewellery market registered 30 per cent growth last year and the market has tripled since 2020. Once restricted to weddings, men already account for 15 per cent of the total jewellery market valued at ₹8.70 lakh crore. Tehmasp Printer, CEO, International Gemological Institute said while IGI jewellery certification has been gender neutral, there has been a notable increase in men’s jewellery certification driven by changing fashion preferences, greater adoption of diamond and gold jewellery among men and the influence of celebrities and social media.